01 Decide
Today
The morning brief: what changed, what it is worth, and what to do first.
Brand & Narrative Intelligence
RAVEN Business
Brand intelligence that reads what people actually say about you online, and turns it into the priorities, forecasts and replies a team can act on this week.
DecideUnderstandActExplore
14
Screens
4
Workflows
7
Drill-downs
2
Themes
A commercial edition of the RAVEN intelligence platform
At a glance
What it is, and what it hands you.
Made for
Brand, marketing and insight teams who need a decision this week, not a dashboard to interpret.
What goes in
Public posts, comments and reviews across platforms, plus the ad libraries every competitor is visible in.
What comes out
Ranked priorities with the money attached, drafted replies in your brand voice, and a 90-day outlook.
Where it runs
Hosted, or inside your own cloud tenancy. Multiple brands swap from the top bar in one click.
How it is organised
Four workflows, in the order a team works.
The sidebar groups the fourteen screens by the job someone is doing: decide what matters, understand why it is happening, act on it, then dig into the evidence. Every screen answers one question, and says so at the top.
02 Decide
Priorities
Everything that deserves attention, ranked biggest-first, with the maths behind each.
03 Decide
What's Coming
A 90-day scenario forecast with an 80% range, cost and payback, and a track record.
04 Understand
Brand Health
How people feel about you and why: fans against critics, platform by platform.
05 Understand
Product Feedback
What is said about each product, complaint spread, and requests for things you do not make.
06 Understand
Markets
Where people want you more than they can buy you, with the money gap per district.
07 Understand
Competitors
Five brands measured the same way, head-to-head win rates and a perception map.
08 Understand
Who's Talking
Which audiences talk about you, how happy each is, and what each one actually needs.
09 Act
Creators
Who already recommends you, ranked by affinity, with one-click add to outreach.
10 Act
Respond
The comments that deserve a reply, each with a draft in your brand voice to approve or edit.
11 Act
Campaigns
What every brand is advertising right now, what people responded to, and the lift it produced.
12 Explore
Search · Ask · Reports
Every post behind the numbers, plain-English questions with sources, and scheduled briefs.
Decide
What needs a decision this week?
A morning brief, the ranked priorities behind it, and a 90-day forecast that shows what each choice is worth. Every ranking shows its working, so a number can be argued with rather than merely believed.
Screen 01
Today
What people said about your brand in the last 30 days, as three things worth knowing this week. Two scores with their direction, what people liked and disliked, where to spend by district, and who gets talked about most.
- Every number comes from real posts, and clicking any of them opens the posts behind it.
- Blocks that are modelled rather than measured say so on the block: no silent mixing.
- Share of talk is measured on the same number of posts for every brand, including yours.
Do this first
Get stock into the three red districts
৳1.9 cr
1,104 people said they could not find it · 9 divisions · one active issue
Brand health score +2
68
out of 100 · category 59
How people feel +2
+39
category average +31
What people like and dislike
Taste consistency
Cold-chain delivery
Pack sizing
Price rise
Cannot find it locally
Reseal failure
Where to spend, by district
Get stock there · 3Convert the demand · 2Build awareness · 2Defend it · 1
Who gets talked about most
Category leader 55.6%
Your brand 23.3%
Rival B 19%
Rival C 1.7%
Rival D 0.4%
Same number of posts checked for each brand.
Screen 02
Priorities
The ranked list: what deserves attention, biggest first, and exactly how each number was reached. Four money totals at the top, the biggest priority full width, then the rest, and a “worth knowing” tier for signals not yet actionable.
- “How?” on every card opens the calculation behind the headline figure, in plain words.
- Next steps jump straight to the screen that proves or fixes the thing.
- Each “worth knowing” card carries a value, a named owner, and one action.
Revenue at risk
৳1.9 cr
one active issue
Opportunity on the table
৳5.8 cr
two openings
Distribution gap
৳12.3 cr
across eight divisions
Average warning time
5.4 hrs
earlier before pickup
Worth knowing
An agriculture channel filmed your collection chain, unpaid
৳46 lakh
equivalent earned media
Posted unprompted six days ago. 295K views, 92% affinity, and the warmest response you had all month. No product drop or contract on record.
Owner Communications Look into it
Worth knowing
Two-minute dessert reels are up 140% and you are under-represented
19% vs 34%
your share of the format
A format shift is happening across the category. This is a placement gap rather than a feeling problem. Your packs appear on camera less often than they should.
Owner Brand Look into it
A brief, not a dashboard
Today opens on one lead priority, two scores with their trends, and what people liked and disliked since yesterday, so the first thirty seconds produce a decision rather than a reading exercise.
Lead PriorityScored TrendsLikes & DislikesDistrict Map
Priorities with the money attached
Every ranked priority carries the arithmetic that produced it: what it is worth, what it costs to act, and what happens if it is left. Nothing is ranked by a score nobody can explain.
Ranked by ValueShown WorkingCost to ActWatch List
A 90-day outlook that admits uncertainty
Scenario forecasting with an explicit 80% range, a cost and payback panel, the events and demand calendar ahead, and an honest record of how previous forecasts turned out.
80% RangePayback PanelDemand CalendarForecast Track Record
Understand
Why is it happening?
How people feel and why: product by product, place by place, against every competitor and by type of customer. Every comparison is measured the same way for every brand, including yours.
Screen 03
Competitors
Five brands on one table, measured identically: feeling, share of talk, and how many ads each is running right now, read live from the platforms' own public ad libraries.
- Your brand is drawn in cerulean; rivals stay charcoal, so the read is instant.
- Spend is never shown: the ad libraries only reveal budgets for political advertising.
- Every row uses the same metric definition: no brand gets a favourable measure.
Brand Feeling Share Ads live
Category leader 61 55.6% 36
Your brand 68 23.3% 6
Rival B 57 19% 0
Rival C 52 1.7% 0
Rival D 44 0.4% 0
Ads running
42
Win rate by theme
62%
Themes lost
3
The category leader is running six times more advertising than you. Two rivals are running none at all.
Brand health
An overall feeling score broken into fans and critics, split by platform, with weekly post volume and reaction mix, and the specific likes and dislikes underneath the number.
Fans vs CriticsPlatform SplitWeekly VolumeReaction Mix
Product feedback
Mentions per product, each carrying a real quote rather than a summary, a complaint spread tracker, and a standing list of things people keep asking you to make.
Per-Product MentionsVerbatim QuotesComplaint SpreadUnmet Requests
Markets
Where demand outruns availability. A money gap per action, a district action map, a want-versus-buy plot, and the "cannot find it" quotes behind every bar.
Money GapDistrict MapWant vs BuyVerbatim Evidence
Competitors, measured identically
Five brands on one table, including what each is advertising right now, theme-by-theme comparison against your closest rival, a perception map and head-to-head win rates.
Like-for-Like TableLive Ad LibraryPerception MapWin Rates
Act
What do we do about it?
Creators to work with, comments to answer with the reply already drafted, and what every brand is advertising right now. The output of this product is work a team can do, not a chart to forward.
Screen 04
Respond
Comments worth replying to, with the reply already drafted in your brand voice. Nothing is posted until somebody approves it, and what can be posted where is stated rather than assumed.
- Queue totals and status tabs, so a team can split the work without collisions.
- Replying is measured: reply-back rate and the feeling recovered by answering.
- Where no official route exists, the reply is handed to your team instead of failing quietly.
Worth answering
128
Replies drafted
84
They reply back
41% +9pt
Feeling recovered
+0.38
Today (3)Drafted (84)Approved (26)Posted (412)
RK
Facebook · 2h ago · 41 reactions
“Third shop this week and still no 500ml packs. Is it discontinued or just our district?”
Drafted reply · brand voice
“Not discontinued. It’s a supply gap in your district that we’re fixing this week. Thanks for flagging the third shop, that detail helps.”
Approve Edit Skip Escalate
What we can and cannot post for you
Facebook Reply from your own Page
YouTube Reply on public comments
Instagram Your own posts only
TikTok No official route (handed to your team)
Screen 05
Campaigns
The ad watch. Every live ad for you and your rivals, taken from the platforms' own public ad libraries: what is running, since when, and where it shows.
- Spend is never shown, because the ad libraries only reveal budgets for political ads.
- What people responded to is split into themes that lifted feeling and themes that pulled it down.
- Before-and-after is measured against rivals who ran nothing, so a seasonal bump is not counted as success.
The ad Live? Since Shown on
Your brand Live 2 Sept facebook · instagram · threads
Your brand Live 5 Sept facebook · instagram · threads
Rival C Live 6 Sept facebook · instagram · messenger
Category leader Live 2 Sept facebook · instagram
What people responded to
Farmer sourcing story +34
Everyday-use framing +18
Price-led messaging -21
A response queue that drafts
Real comments arrive with a reply already written in your brand voice. Approve, edit or skip, and the posting rules for each platform are enforced before anything leaves.
Drafted RepliesBrand VoiceApprove · Edit · SkipPlatform Rules
Creators you already have
The people recommending you without being paid to, ranked by affinity and status, with one-click promotion into an outreach list your team can work.
Affinity RankingExisting AdvocatesOutreach ListStatus Tracking
Ask it in plain English
A question, an answer with ranked recommendations, and the evidence quotes behind it, plus a jump straight to the screen where the underlying numbers live.
Plain-Language Q&ARanked AnswersEvidence QuotesJump to Screen
Reports for people who never log in
Scheduled briefs with their own audience and cadence, cover templates, and a one-click PDF that reads as a document rather than a dashboard export.
Scheduled CadencePer-AudienceCover TemplatesOne-Click PDF
Platform
Every block says where it came from.
Real data and illustrative examples are never mixed silently: each block on each screen carries its own label, and every quote keeps the link back to the post it came from.
Sources
- Public posts, comments and reviews
- Platform ad libraries
- Bengali and English analysis
- Multiple brands per tenancy
Labelling
- Every block marked Real or Example
- Provenance on each quote
- Confidence stated on forecasts
- Method shown beside each ranking
Delivery
- Hosted or in your own tenancy
- Role-based team access
- Scheduled PDF distribution
- API for your own warehouse
Interface
- Light and dark from one token set
- 14 screens, 7 drill-downs
- Glass surfaces, 18–20px blur
- Brand switcher in the top bar
Commercial edition
See it running on your own brand.
We will load your brand and two competitors, then walk the four workflows on real data from your own market. No slides.